Facebook, Twitter, MySpace, Linked-In, there are far way numerous to count… and for that matter, too many to keep in mind. It’s very easy for a business owner to feel besieged when it comes to marketing your products and services. It’s no longer just as simple at putting an ad in the paper, buying a radio commercial, or having a TV commercial created. While your customers still listen to the radio and TV quite heavily you need to be in more than one place to make a true impact on your customers lives, and to make them take action. Bottom line : The consumer needs that little extra reminder that you exist. The good news is… the cost of having a presence on social media outlets is free. It just takes some time and effort for it to pay off big time, if done correctly.

When you use social networking sites like Facebook and Twitter efficiently, you can reach thousands of potential clients with a meaningful message on a daily basis. But how do you persuade these potential clients to become your “Friend” or “Follow you” if you’re starting from scratch ? That’s where traditional media comes in. Recently a major restaurant chain wanted to dramatic increase its “followers” or “fans” on Facebook. To do this, they launched a campaign on TV and Radio asking people to sign up and be their “Fan” on Facebook, the message plainly stated that if “a set amount of people became a “fan” by a select date, every one of them would receive a coupon for a free burger”. The result… thousands of people became a “fan” and many of them told their friends to become “Fans” as well, and so on and so forth. Eventually, every single one of them were given a free burger.

So now this restaurant chain has loads of “Followers/Fans”… Now what? If the restaurant uses their social networking wisely, they can make sensible offers, share viral videos, bits of humor, all in an effort to be “top of mind” with their target customer. It’s not just a matter of writing the daily specials, their “posts” than fall onto their fans “feeds” cannot be spammy in any manner, shape, or form.

What we are witnessing is the evolution of a new venue for marketing. Just as the evolution from billboards lead to print lead to radio led to TV led to internet, and now to social marketing. None of the mediums died, they simply created more places to reach your consumers. The businesses that are reaching their target clientele, still use all of these mediums in some way, shape or form. All of them are effective at delivering different ideas. Some in making direct offers, some in branding top of mind name recognition, some in garnering excitement and evoking passion and action. They all work as partners. If you would like advice or help with integrating social networking into your current marketing plan please email or call us at any time, we’d be happy to share some thoughts and advice.

We strive to help social business effectively reach their streams of income through compelling & social business model.

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